Jade Blaze

This is one of those attars some of you have already experienced through recent samples and the response was overwhelming. Every time I do this, I shoot myself in the foot... the messages come flooding in before I’m ready to release it. Jade Blaze was originally meant to be part of the autumn–winter collection, but due to demand, I’ve brought the launch forward.

This fragrance is an absolute powerhouse. It overtakes the entire olfactory system - intense, addictive, and impossible to ignore. At its base is a wild, soaked Malaccensis from Pahang, distilled at high temperature, producing that unmistakable deep green incense note - thick, resinous, commanding.

Layered into that foundation is Sultan Qaboos jasmine, wild lavender, and royal Ta’ifi - each note elevating the fragrance to another dimension. In perfumery, there’s a fine line between incense and a house on fire - and this sits boldly on that edge. Age has allowed everything to merge into a fine balance that only time can achieve.

The final expression gives off notes of dark rum, agarwood gently fumigating on coal, verdant wildflowers, rose absolute, and fleeting hints of neroli. It’s a scent that commands attention, unfolding layer by layer with depth, intensity, and wild elegance.

Let me be clear: this attar is composed of over 90% wild oud, yet the price doesn’t come close to reflecting the cost of its ingredients. Our constant aim is to produce world-class fragrances at the most competitive prices - and Jade Blaze is a perfect example. This is a fragrance that, by all rights, should be priced significantly higher.

And the longevity? You’ll be thankful for it. Because once it’s on your skin, you’ll find yourself constantly returning to it - burying your nose again and again.